It would seem so. A recent initiative by GM dealers allows potential car buyers to compare and even test drive competing cars, much in the way that many web sites show detailed comparisons of their products vs. the products of their competitors.
“In that side-by-side comparison, we come out really well,” said Mark LaNeve, head of North American sales and marketing for General Motors.
As transparency becomes more common in today’s technology influenced world, giving your prospects all of the information they need to make an informed buying decision can mean the difference between your company being average or succeeding.
