If you’re like most people, you’ve probably put off creating your own informational products to sell because you don’t think you qualify as an “expert.” You might have your doubts about whether anyone would be willing to part with their hard-earned money in exchange for your knowledge. Or maybe you just think there are already enough “experts” in your industry and you won’t be able to differentiate yourself.
It’s time to put your doubts and fears behind you because I’m going to let you in on a little secret – you don’t need to be the top authority on a subject. You just need to know more than the other people who want to learn about it. The problem is that you underestimate what you know because you already know it. What may seem basic to you is brand new and valuable information to someone else. Information that they will often be more than happy to invest in!
Here is a quick little exercise to show you just how much you really know:
- Find three people who want to learn about your area of expertise, and give them each a free, private one-on-one consultation where they can ask you anything
- Record the call
- Listen to the call. Did you notice how you were able to quickly give them the answers they needed with little effort? (note: there are a lot more people like them than people like you)
- Use their questions and your answers to create your own informational product to sell.
- Repeat steps 1-4
It’s as simple as that.
