You’ve been in your industry for a while now and you’ve hopefully learned a few things along the way. Maybe it’s techniques to make something easier, more effective or cheaper but chances are that your clients don’t have the same information available – that’s why they come to you. But how is the situation different when they are comparing your knowledge to you competitor’s knowledge, rather than their own? In most cases your competitors have much of the same information that you do so to earn the business you have to present yourself in a more credible manner than your competitors.
So the task we have to deal with now is how to become more credible than our competitors. If you are a politician you would simply dig up something bad that your competitors did during college and plaster it all over T.V., the internet and newspapers, but since you are probably a business owner, you really should take the high road. You can start by publishing articles on various industry specific web sites. You could take that a step further and publish a book. If you can set aside about thirty minutes or so you could offer to speak at the chamber of commerce or similar organization’s next function. Setting up an email newsletter is fairly simple even if you’re not very technical. The options are only limited by your creativity – you just need to find ways to share your knowledge and before long you will be thought of as the expert in your field.
