Are your weekends producing revenue?

Posted by Jeremy L. Knauff | March 15th, 2009

When you’re looking for an advantage over you competitors, few things work better than being in the right place at the right time. Since you will rarely have much direct control over that, your best option is to create opportunities that your competitors can’t or won’t. Since most B2B companies, and many B2C companies only operate during a standard Monday through Friday work week, your competitors are leaving huge opportunities on the table that you can capitalize on. Here are four simple but effective ways to do that:

1. Launch an email newsletter and send out a message during at least one weekend of each month. Typically, Tuesdays and Thursdays produce the best open rates, but weekends produce the best click-through rates. Chances are high that most, if not all of your competitors are sticking to the standard Monday-Friday routine. Use this opportunity to reach the hard working business owners who are diligently toiling through their weekend. Most email services allow you to schedule an email to be sent at a specified time and date, so you won’t even have to log on over the weekend.
2. Make a blog post at least once every weekend. This will give you a chance to reach the people that conduct their research and catch up on their reading during the weekend, and it also gives you the chance to present a fresh post when they check their feed reader first thing on Monday morning. Some side benefits include the obvious SEO benefits of fresh content, and the fact that since you’re more relaxed, your writing will probably be more creative and engaging.
3. If you can’t actually man the phones during the weekend, utilize your voice mail system to give callers an incentive to take action immediately. For example, your message could offer a free bonus product to all callers who make a purchase online before the end of the weekend. They may have been calling with a simple question, but when presented with the right incentive, they may be motivated to move forward immediately. If you make just one sale of your best-selling product each weekend with this approach, what will that mean for your revenue at the end of the year?
4. Utilize one day of your weekend for brainstorming to develop new products or services. When you’re able to focus on this without the typical work week interruptions, you’ll often come up far more and far better ideas. Adding just a few more products or services may enable you to meet the needs of a much greater number of prospects than you can now. Over the course of several months, you will have a substantially larger line of products or services that can result in a tremendous increase in revenue.

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