While someone’s perception may not always be correct, many times, they’ve already made up their mind about you or your company before you’ve had a chance to prove your worth. Your appearance plays a pretty big role in this, and so do your marketing materials. Namely, your business cards . Are yours the flimsy digitally printed kind that you get from Staples ? or worse yet, the kind you print yourself on your own printer? That presents a bad impression of your company as most people will have serious doubts about doing business with a company that can’t afford to have their business cards professionally printed ? especially as inexpensive as they are these days.
You don’t have to BE a fortune 500 company to be taken seriously, but you do have to give the impression that you’re of that caliber.
