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Advice for the Average Entrepreneur
Posted by Jeremy L. Knauff | August 22nd, 2010
I’ve started a few companies over the years. Some have been successful and one was a miserable failure, but what I gained from each one was experience and wisdom that I could never have found in any book. As a result, a question I get asked a lot is “Do you have any advice for the average entrepreneur?” And my answer is an emphatic “Yes, don’t be average!” The failure that I mentioned earlier was …
Yahoo! organic search transition to begin this week
Posted by Wildfire Marketing Group | August 17th, 2010
Yahoo! announced that later this week, they will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. Anyone who relies on organic traffic to their website should love this. Once the transition is complete, the user experience should be pretty much the same, but instead of Yahoo! using their own algorithm and data to return search results, they will simply use Bing’s. Now instead of worrying about ranking …
How to Write a Killer Resource Box
Posted by Sarah Whittmore | August 14th, 2010
The resource box is one of the most critical parts of your article marketing strategy. A killer resource box will drive visitors to your site while improving your ranking, traffic and ultimately, your sales. A mediocre one will just be ignored. You should include enough information in your resource box to catch readers’ interest, along with a strong call to action that will motivate them to follow your link to your website. No matter how …
How to Make More Money with Fewer Customers
Posted by Jeremy L. Knauff | August 11th, 2010
I know. It sounds counter-intuitive, doesn’t it? After all, the mindset of most people is that when we want to make more money, we need to find more customers. This almost always leads to more sales calls, broader and more expensive marketing efforts, and of course, lots of extra work and frustration. Sometimes it pays off. Usually it doesn’t. Is finding more customers really the answer to making more money? For most businesses, the answer …
How to get featured in Fast Company Magazine
Posted by Jeremy L. Knauff | August 6th, 2010
Everyone knows exposure in magazines can build an enormous amount of credibility. Right now, Fast Company Magazine, one of the most popular magazines about start-ups, is preparing a feature on influential people and they are going to publish a photo in the magazine (the November issue) of everyone who registers. So get over there and register (it doesn’t cost anything and just takes about 5 seconds) and then you will always be able to say …
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