Are you one of the thousands of people who has no idea what search engine optimization is? Or maybe you’re like most people who know just enough to be dangerous. In either case, don’t feel bad; you’re in good company. In fact, there were even times when I fell into each of those categories. Whether you’re planning to learn about search engine optimization so you can optimize your own website, or you just want to learn enough so that you can make an informed decision when you hire a search engine optimization company, by the end of this article you’ll have an above-average level of knowledge on the subject. I’ll share the basics of search engine optimization, some of the common myths and even the tools that are worth investing in and which ones are... 
Marketing Tips
What is Search Engine Optimization?
Are you one of the thousands of people who has no idea what search engine optimization is? Or maybe you’re like most people who know just enough to be dangerous. In either case, don’t feel bad; you’re in good company. In fact, there were even times when I fell into each of those categories. Whether you’re planning to learn about search engine optimization so you can optimize your own website, or you just want to learn enough so that you can make an informed decision when you hire a search engine optimization company, by the end of this article you’ll have an above-average level of knowledge on the subject. I’ll share the basics of search engine optimization, some of the common myths and even the tools that are worth investing in and which ones are... How Are Your Prices Killing Your Business?
Do you or your sales team struggle to get the number of new customers your company needs? Do you feel like your facing an army of competitors who always manage to beat your prices? Does it seem like your prospects always want you to give them the world but aren’t willing to pay a fair price? Do you think that if you dropped your prices just a little, all of those problems would go away and new business would start rolling in? The good news is that you’re not alone. Lots of smart entrepreneurs have thought the same thing. The bad news is that they (and you) are dead wrong. Today you’re going to learn that your prices are causing unimaginable damage to your business. More importantly, your going to learn why (it’s not the... Christmas Marketing Ideas
We’ve all presumably survived Thanksgiving and are now marching bravely forward like Rudolph into the blustery winter winds of Christmas. And for any small business owner, what Christmas would be complete without a mad dash for some last minute profits before the height of the festivities? You’re probably wondering “Is it even worthwhile to ramp up my marketing during the Christmas Season with so many people focused on holiday parties, shopping and travel?” The answer is “Absolutely!” A well though-out out marketing plan can transform your December from a slow and possibly dismal month into one that breaks old records and sets you up for a rocking new year. Here are a few ideas to get you going… Don’t be Afraid to Say Merry Christmas In today’s politically correct world, everyone is afraid of offending... How to Land Your First Graphic Design Job
Are you a recent graduate looking for your first graphic design job? Are you worried about the job market in your area? Relax. If you stay determined and work smart, you’ll have a graphic design job in no time. Here are the tools to conquer your competition. A well written (and designed) resume and a killer portfolio are tools that can slice through any competition and should be considered weapons of mass destruction. Your resume is the “first date” of the interview process and you only have a few seconds to catch the eye of a potential employer. Do you know who you are? Creating a brand for yourself is probably one of the hardest things you’ll ever do as a designer. Set yourself apart with a logo that visually sums up who you are.... How to Hire the Right Web Designer
Most business owners have neither the time nor the technical skills to design a website. Because of that, most of them must hire a web designer to help them build an effective online presence. Anyone who’s been through that knows that it can be difficult to find the right designer. Maybe you’ve been through it yourself, and maybe, like many other business owners, you’ve experienced your share of headaches. Shoddy work, unprofessional designers, missed deadlines…the list goes on. Or maybe you’re getting ready to hire a web designer and are terrified by the horror stories you’ve heard from friends and associates. The good news is that by following a few simple steps, you can avoid the problems that so many people run into, and enjoy a smooth, painless web design process with the designer of... How Does Google Know When a Website Has Changed Ownership
Are you one of those webmasters who has bought or is thinking about buying an existing domain? I am, and I’ve bought hundreds of them over the years. Most of the time, it was because I wanted the traffic or ranking they already had. Other times it was because it was just a damn good name. The thing about buying an existing domain is that you’re hardly ever going to be able to buy it for the standard registration fee because even if it’s just an expired domain and the owner didn’t actively try to sell it, the registrar will almost always auction it off. You can easily spend anywhere from $20 to well over $10,000 but usually, you’re going to pay a few hundred dollars for a domain with a respectable amount of existing... Are you ready
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