Windows Vista + RSS
July 25th, 2005
As many of you may already know, Microsoft has been developing a new version of their operating system called Windows Vista (formerly code named “Longhorn”) but you may not know how one of it’s new features will affect you, your company and your marketing.
RSS, or Really Simple Syndication has been incorporated into Internet Explorer 7 ( Longhorn RSS ) allowing users to display feeds right in their browser. This may not seem like a big deal, but it really is. Here’s why:
1. In the simplest terms, RSS opens up an entirely new channel for you to market your company through that most of your competitors, if any, will not be utilizing.
2. It allows you to provide information in a timely manner without any of the hassles associated with other methods such as email newsletters. RSS is never filtered out as spam because it is virtually impossible to use it for spamming.
3. Users will see your message every time they open their browser window. This gives you the ability to stay fresh in their minds.
4. The investment required to utilize RSS in your marketing is minimal and if you are already actively blogging then the investment is non-existant - yes, free!
So there you have it. Windows Vista + RSS allows you to use a marketing channel that most of your competitors don’t even know about, has no drawbacks and can be free! Too bad everything can’t be this easy.
