MSN & Google users more likely to buy
July 29th, 2005
The latest market research indicates that people searching with MSN are 48% more likely to buy than the average internet user, and those searching with Google are 42% more likely to buy than the average internet user. Following closely behind are those searching with Yahoo (31%), those searching with Ask Jeeves (17%), while those searching with AOL are a mere 3% more likely to buy.
There is also some degree of difference between which genders use a particular search engine. Google’s audience is primarily male (51%) while women hold a large percentage in Yahoo (50.3%), MSN (51%), Ask Jeeves (53.7%) and AOL (51.9%).
Additionally, more detailed search terms result in conversion more frequently than simpler search terms. In most cases, a search term that contains 3-4 words provides the best conversion ratio. This is an important fact when conducting keyword research and selection. Many people try to target keyword phrases based solely on the volume of monthly or daily searches without giving any consideration to competition or conversion.
