Google’s latest patent filing
August 6th, 2005
Google has recently filed yet another patent, this time for embedding their ads into RSS feeds. The abstract is below:
Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner is described. Syndicated material e.g., corresponding to a news feed, search results or web logs, are combined with the output of an automated ad server. An automated ad server is used to provide keyword or content based targeted ads. The ads are incorporated directly into a syndicated feed, e.g., with individual ads becoming items within a particular channel of the feed. The resulting syndicated feed including targeted ads is supplied to the end user, e.g., as a set of search results or as a requested web log. Embedding of targeted ads into syndicated feeds and/or user response to the embedded ads is be tracked in an automated manner for billing. The automated targeting and insertion process allows ads to be kept current and timely while the original feed may be considerably older.
What does this mean to you? As a website owner it’s one more way to generate revenue from your websites. This move will be a big factor in making RSS more common among non-technical people and when this happens you can expect to see an increase in the effectiveness of your own RSS feeds.
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