Introducing your clients to each other to maximize everyone’s profits

Do any of your clients know each other? They should if you want to expand your business. In an ongoing effort to create a win-win scenario, this is an area that adds a sizable benefit for all parties involved in a short amount of time.

Let’s say that your accounting firm handles various types of businesses. One of your clients happens to be a large seafood distributor and several of your other clients own and operate restaurants. It doesn’t take a genius to see the opportunity here. You simply meet with these clients in a group setting giving them the opportunity to network with each other. The seafood distributor may get several new clients, the restaurateurs may get a better seafood supplier and both will remember that you facilitated their meeting - and improved their bottom line! When their friends, family and associates ask them if they know of a good accountant, who do you think they’re going to recommend?

I believe it was Tom Hopkins that said “You get what you want by helping enough other people get what they want.”