Magazine advertising increases again

Publishers Information Bureau announced that July’s ad pages totaled 16,236, up 3.1 percent from the same month last year, making this the sixth consecutive month that the pages have shown positive movement.

What does this mean for you? Unless you are advertising in national magazines, probably not much. However it is further proof that the internet is not going to replace traditional forms of advertising as many people seem to have thought.

Publishers Information Bureau is a membership organization that tracks the amount and type of advertising carried by consumer magazines. With a membership representing roughly 85 percent of consumer magazine advertising volume in the U.S. , PIB is recognized as the primary source for consumer magazine advertising data.

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