Often Wrong, Never in Doubt: Unleash the Business Rebel Within

For those of you not familiar with Donny Deutsch, he has built one of the most successful advertising agencies, Deutsch Inc. into a multi-billion dollar enterprise, launched The Big Idea and now, written his first book, Often Wrong, Never in Doubt.

Although the book is largely based on his life and experiences in the advertising business, there is a lot to be learned for business owners of all sizes in all industries. From how to get the most out of your employees and yourself, to how to project the image that you deserve and so many things in between, you can’t help but improve you business and yourself when you follow his advice.

This book is one of those rare books that you don’t want to put down. I picked it up on Friday and finished it by Saturday morning. Donnie writes with a no bullshit style and pulls no punches - so if a few expletives bother you prepare to be assaulted, but don’t let that deter you from reading it. I highly recommend any business owner or manager (or anyone with aspirations to become one) to grab a copy and read it.