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Link baiting as part of your SEO campaign

January 29th, 2006

We all know that inbound links are a vital part of an effective search engine optimization campaign but if you’ve ever tried to increase your inbound links on your own, you probably know that it is difficult and time consuming. There is a relatively easy way to develop inbound links from relevant web sites though. It’s called link baiting, which is simply creating and posting fresh, useful content to your web site on a regular basis. Over time, links to this information from other relevant web sites will begin to grow as other web site owners attempt to provide useful information to their visitors, validate their viewpoints or even point out what they disagree with.