Why isn’t my marketing working anymore?

It probably seems really confusing. When you first started your business, you did a little marketing and got some new business from it. Then you increased your marketing which in turn, increased your sales. But lately, even though you have been spending more than ever on your marketing, your sales seem to be dipping lower and lower. How could that possibly happen?

The answer is pretty simple. People have become busier than ever before so they aren’t spending as much time in front of a TV, and when they are, they’ve eliminated the commercials with TiVo. The internet has enabled them to get their news without picking up a newspaper and file sharing (despite being illegal) allows them to hear the songs they want to without hearing any commercials. The combination of a busier lifestyle and advances in technology have made it more difficult to reach consumers, and when you are able to reach them, you have to compete with hundreds of other companies that are bombarding the same consumer wit their message.

So what is the solution? Be where you competitors aren’t. If your marketing isn’t as effective as you’d like it to be then you need to figure out how you can reach your consumer in ways that other companies are not or can not. As a financial planner, you could offer free monthly seminars for clients and prospects. If you are a physical trainer, you could broadcast a weekly Podcast offering diet and exercise tips. The owner of a auto shop might send out a seasonal newsletter that gives consumers tips for maintaining their vehicles. Your options are only limited by your imagination.