Yet another marketing lesson from The Apprentice

Last night’s episode of The Apprentice taught viewers yet another lesson on marketing. Although not a new lesson, this one was powerful.

During the early phases of the task, Summer was in charge of contacting several restaurants to offer them Sam’s Club Memberships. She called a whopping one restaurant, leaving her team with little to work with. Although the team could have made many improvements in their performance, their lack of exposure had a serious impact on the overall outcome.

The lesson learned here is:
Your consumer has to know you are there in order to buy from you.

So no matter what industry your company is in, the bottom line is that you need exposure. You consumers can only buy from you if they know you exist and the only way for that to happen is if you are actively marketing your business.