Do you know what sucks about your marketing?

It could be any number of things, but quite often it’s the fact that most people fail to use powerful headlines. So what’s the secret to a powerful headline? Well, shock value can obviously play a part in it (proven by the fact that you are here reading this), but if you want to be a little more subtle with your message, you could simply tailor it to be unexpected rather than shocking. Another technique is to phrase your headline as a question instead of a statement. Leave the cute and funny headlines to other people, since it usually doesn’t work.