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Hey Magellan, does your web site have a site map?

June 12th, 2006

More than a few web site owners are out there trying to climb to the top of the SERPs with varying levels of intensity in their search engine optimization campaigns. They often spend hours carefully crafting their meta tags, page titles, and content while participating in every available linking scheme to boost their ranking, and then leave out a simple, powerful, and effective search engine optimization technique (one that is actually recommended by the major search engines) by not including a site map.

A site map is simply a page within your web site that links to all of the other pages within your web site, used to ensure that all of your content is found and subsequently indexed. You can build this page manually, or use a tool such as Xenu’s Link Sleuth or Google Sitemaps. Be sure that once you’ve uploaded your site map to your web server, you place a link to it from all of your other pages.