How to get a testimonial
June 12th, 2006
When you’ve left a client really happy with your service, do you simply wait around hoping that they offer a testimonial or do you actively seek one? The latter should be the case, and there is an easy, pain free way to ensure that you get it.
Rather than just asking your client to write a testimonial for you, write it for them. Actually, what you want to do is write three versions. The first will be a little over the top, another will not really say much for you, and the last one will be a reasonable and well written testimonial. Ninety-nine times out of a hundred, they will toss the one that’s over the top and the one that’s not really saying much, leaving you with the middle of the road, more reasonable one.
Since all your client has to do is simply approve what you’ve provided them instead of actually writing their own testimonial, your chances of getting what you need are increased dramatically. Since you are crafting the testimonial to meet your needs, you can word it to help persuade your target market more effectively. In the end, everyone wins.
