Why should anyone talk about your products?

We’re often asked by clients to help them generate word of mouth for their product or service. One of the things that we suggest they do is blog on a regular basis. Now, keep in mind, we install, design, and configure the blog for them and then train them to use it. Despite the fact that everything is done for them and they simply have to write about something that they know inside and out on a fairly regular basis, the response we often get is “No, I don’t want to talk about our product, I just want to get other people talking about it.”

If you’re not passionate enough about your product to talk about it, what makes you think anyone else will be? Marketing is not magic. If your staff is not enthusiastic, marketing can not make them appear as though they are. You can’t make someone else excited about something that you yourself are not excited about. Effective word of mouth exposure is created when people become excited about an innovative product or service and tell other people about it. For that to happen, the excitement has to start at the core — you and your staff.