Proposed 7.6% postal rate hike

Businesses that utilize direct mail marketing to promote their business will be in for a shock soon due to a proposed rate increase. The average increase is expected to be 7.6% but could be as high as 40% for some mailers, which will certainly affect businesses of all sizes.

We recently posted about the impact that email has made on direct mail and mentioned that direct mail was still a powerful tool in your marketing tool box, however that may be changing. As direct mail continues to increase in cost, many businesses will mail to smaller and more selective lists to maintain a cost-effective ROI. Ultimately, direct mail will stay around for a long time, but like other traditional mediums, it’s use will evolve to meet the needs of marketers.