Under new management?
April 6th, 2007
Do you think it’s a good idea to advertise that you’re under new management?
It’s not and here’s why. The people who aren’t currently doing business your company also aren’t paying any attention to?your company anyway so they never hear that?it’s under new management. Meanwhile, the people who are currently doing business with your company may get scared off when they hear that?it’s under new management.
If you buy or otherwise take over another company, simply let your clients/customers know via an email newsletter, a letter in the mail or even just a simple note on their next invoice assuring them that you will still be providing them with the same level of service of better and that you value their input. Keep it simple and don’t turn it into a big deal, and it won’t become one.
