Online Marketers Using Fewer Affiliates

According to the 2007 AffStat Affiliate Marketing Benchmark report, online marketers are using fewer affiliates this year than they had last year. One trend suggested by this report is that the number of marketers maintaining a large number of affiliates is dropping. 9% of respondents said that they have 10,000 or more affiliates, a drop from the 14% of respondents who made the same statement last year, and 10% said that they have 5,001-10,000 affiliates, a decrease from the 15% of respondents who made the same statement last year.