How would you like to really make an impact on the web?

Chances are that you didn’t invest thousands of dollars in your company’s web site for a tax write off. You also didn’t invest your marketing budget to drive traffic to it just for your visitors to “ooh” and “ahh” and then move on to another one of the millions?of business web sites online today. You did all of this to generate sales.

That being the case, how would you like to really make an impact on the web? I’m talking about the kind of impact that keeps your existing clients coming back on a regular basis, produces new prospects on a regular basis and gets people talking about your company. You can accomplish all of this by simply consistently maintaining contact with your clients and prospects through a variety of channels online.

1. Make your web site a resource. Blog on a regular basis, but offer your own opinions?on events and changes?in your?industry rather than simply reposing the same information that everyone else is. Offer free tips that your?visitors will find useful.?Provide tools that your visitors can use to make their jobs easier, more efficient or even just more fun.
2. Utilize an RSS feed. It’s a streamlined way to communicate with your clients and prospects through their preferred medium and if you’re blogging, it’s built right in so it doesn’t require any extra work. Plus, it helps support your search engine optimization campaign.
3. Send an email newsletter on a regular basis. It’s true that some of your email will end up in spam folders or even?be deleted without being read, but it’s still one of the most cost effective ways to reach a large number of people.
4. Advertise on relevant web sites. Be where your prospects are, and if you really want to make a powerful impression, take advantage of flash or video ads, but be careful not to over do it with obnoxious ads.
5. Publish your articles, case studies and white papers on other relevant web sites with a link back to your web site. Aside from the additional traffic that you can generate from this, you will also be establishing credibility.
6. Produce an e-book. If your material is useful to others, you can bet that they will forward it to even more people. It won’t take long before you have reached a tremendous number of people from just a? few hours of work.