Old media, meet new media…
June 18th, 2007
For quite some time now, we’ve been talking about how old media companies will need to adjust to the rapidly evolving, consumer oriented?marketing world. Most haven’t. The New York Times seems to be on the right track, evident in their recent release of a product called Times Reader, which allows subscribers to view the Times online in a similar format?to the printed paper.?Subscribers can jump?from section to section, read a 7?day archive, and even save, print or email articles.
I can’t imagine it taking too long for other newspapers to follow suit, and magazines should be right behind them. It’s a brand new world we’re entering into in terms of marketing, and the consumer and forward thinking businesses will be the ones to benefit. Will you be one of them?
