Are you doing the little things?

The day to day things that a successful person does are rarely much different that the day to day things an unsuccessful person does however over time, the differences, no matter how minuscule they may seem, can amount to a tremendous divide. Think about two people walking in a straight line, starting next to each other. If one of the people drifts just an inch away from the other over the course of ten feet they will still be standing pretty close to each other when they stop. On the other hand, if they continue past ten feet to a meager distance of one mile, they will be 44 feet apart! Think of how far apart they would be after a lifetime.

Marketing is very much the same. It’s easy to avoid making that extra phone call, put off that Internet marketing campaign or skip that networking event you had planned but it’s these little things that add up over the course of months, years and eventually over the life time of your business. If you could make just a few more phone calls each week, invest just a few thousand dollars more in your marketing, and get out there to meet just a few more potential clients, how different would your business be today? How about next month, next year or in ten years? The effort required to outperform your competitors may seem tremendous at first, but when you look at what it takes on a daily basis, it’s really pretty easy.

Are you going to do the little things or are you going to let your competitors do them?