What matters most in your marketing?
July 19th, 2007
Does it matter that your all-natural home cleaning product eliminates 5% more germs and bacteria than your competitors’ products with out any harsh chemicals? No, parents simply want to know that it will work just as well if not better without endangering their family. Home buyers don’t care if you’ve won the Real estate agent of the year award for your city seven years in a row, what matters to them is whether you’ll be able to sell their home quickly so that they can move into the dream home they found last week in a hot market. How important is it to auto enthusiasts that your company’s spark plugs produce a spark that is 30% larger than the standard spark plug? It’s not. The fact that they make their engine more efficient and reliable is important to them though.
You should still provide the features of your product or service for those prospects that are looking for that sort of information, but the benefits that they will enjoy by using your products or services are what will motivate them. Focus on that and your marketing will become significantly more effective.
So, I ask again, what matters most in YOUR marketing?
