We’re going to be the next such and such

People often come to us with an idea that closely follows an existing business model that at one point was revolutionary, and ask us to help them market it. They are usually drawn to the idea because of the story behind that particular business. Take Google for example. A company that has come to dominate the internet world was started by two college students with no budget, and went on to make billions. I can’t tell you how many times I’ve heard “We’re going to be the next Google!” over the last few years, but the number is substantial. No one is going to be the next Google. There is already a Google and they are doing a pretty good job of continuing to improve their company. If you want to start a business around the concept of a search engine, you better come up with something completely different than anything else out there that fills a significant need in some way.

Any business that has achieved tremendous success did so because they did something extraordinary and revolutionary. Don’t focus on being the next Dell, eBay or Apple, instead, focus on being the first YOU and one day, people will try to model their companies after yours!

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