What is so difficult about simple?
October 9th, 2007
You rarely see anything simple these days, especially when it comes to graphic design and web site design. More often than not, it’s a matter of someone trying to out-do the other guy. Before long, you’ve got an ostentatious use of rotating 3-d menus, flashing lights, streaming video and obnoxious music, adding nothing to the visitor experience. Most people don’t start with this scenario in mind though. Quite often, they start off with a decent design but then see something that they want to add to their design, continuing to do so until the end result resembles a patchwork of various design styles and technologies that really don’t belong together.
What’s the solution? If you’re not ready to hire a graphic designer and you’ll be doing your own design, start with the end in mind. Decide what you want to accomplish and work towards that goal. Remember - your goal is to convert your prospects into paying clients. By making your marketing message, whether in print or online, as clear and compelling as possible, that is more likely to happen.
Simply put, keep it simple.
