No one is using your front door!

During the early days of business on the Internet, visitors would arrive on your home page 99 times out of 100. Today, most of your visitors skip your front door completely and go directly to the content that they’re looking for, usually through a search engine or an in-bound link. When they arrive there, do they still have everything they need to take the action you want them to take? They should be able to do anything that they can do on your home page and navigate to any other page in your web site from every single page in your web site. If not, you’ll lose a lot of potential business.