Want your readers to trust you? Keep your promises

Posted by Jeremy L. Knauff | February 10th, 2010

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Everyone has bought at least one product that just didn’t live up to its claims. That’s what we get for watching late night infomercials and buying into the “get rich quick” hype. If you want your online business to still be around in a few years, you need to build relationships through integrity.

Integrity.

It’s a simple word that many business owners know nothing about. They would promote anything for a quick buck, and they don’t care what happens after they get the customer’s money. Their websites pop up and then disappear like a game of whack-a-mole, later resurfacing under another name once they’ve burned too many people. They know what people are looking for, but instead of actually providing…

Why IT professionals shouldn’t design your website

Posted by Jeremy L. Knauff | January 19th, 2010

Before we get started, this article is in no way meant to marginalize the many talented and knowledgeable IT professionals out there. It is simply meant to highlight the differences between them and a website designer. No doubt, I’m certain we’ll get a lot of heat from the IT community, but that’s the nature of the beast. That being said…

Many companies have an in-house IT department, and even some of the smallest companies at least have a local IT firm on speed dial. To most people, it may seem logical to ask an IT firm or in-house IT department to design their website, after all, it’s related to computers and they certainly know their way around those, right? More often than not, your average IT guru can rush in to save the day when you accidental delete an important file, get a computer virus or run into…

How can you get a good domain?

Posted by Jeremy L. Knauff | January 12th, 2010

If you’ve visited GoDaddy to search for a new domain over the last few years, you’ve probably noticed that most of the good ones have already been taken. So what options do you have when the perfect domain just isn’t available? You could choose the .net version, as many people have, but even good .net domains are becoming more difficult to find these days. The .org version may or may not be an option, depending on your needs. There’s always .us, but like .org, that’s really not a fit for a lot of people. One option that many people never even consider is buying an existing domain. Aside from the opportunity to get the perfect domain for your needs, you may even be lucky enough to buy a domain that has been used for a live website…

Thought Leader Thursday – Jason Sadler

Posted by Jeremy L. Knauff | January 7th, 2010

Thanks for being a part of Thought Leader Thursday today Jason. You’ve become quite the media sensation by taking something that we all do every single day, getting dressed, and finding a way to make money doing it. Can you tell us a little bit about yourself and how you came up with this idea?

I’ve been in marketing/design for over 10 years, when I graduated college I worked a 9-5 gig and hated it. I co-founded a web design company from my couch and saw some great success from that for 2 years before trying to make money wearing t shirts. I knew that companies were cutting back on their advertising budgets and that lots of companies weren’t able to use social media (Facebook, YouTube, Twitter, etc). I figured t-shirts were an easy enough item for companies to

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A few blogs you need to be reading in 2010

Posted by Jeremy L. Knauff | January 5th, 2010

SEO Book

When it comes to SEO, Aaron Wall is pretty much at the top of the food chain and he proves it repeatedly at SEO Book. It’s quite a refreshing read that gets right to the point with tested and proven facts instead of the fluff and theory that you hear from most “so called” SEO experts.

Digging into Wordpress

If you use WordPress as a blog or a content management system, then you need to read Digging into Wordpress, a collaborative project by Chris Coyier and Jeff Starr, loaded with great tips on getting the most out of your WordPress powered website.

The Launch Coach

Dave Navarro is a rapidly-rising star and a proven expert at getting more people to buy what you’re selling, and on his blog, The Launch Coach, he shares tons of…