If one tiny change could make a huge difference in your website’s conversion rate, would you want to know about it? Microsoft did, so they ran a massive split-test to find out which link color produced the highest conversion rate. They learned that one specific color of blue (#0044CC) outperformed all others, leading to an increase in user engagement that produced an additional $80 million in annual revenue! When Microsoft was designing what would eventually become Bing, it tested a vast number of colors and it turned out that the one that users engaged with the most was indeed blue. More specifically, it was a shade of blue quite similar to the one used by Google. Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you... 
Marketing Tips
How One Color Made $80 Million for Microsoft
If one tiny change could make a huge difference in your website’s conversion rate, would you want to know about it? Microsoft did, so they ran a massive split-test to find out which link color produced the highest conversion rate. They learned that one specific color of blue (#0044CC) outperformed all others, leading to an increase in user engagement that produced an additional $80 million in annual revenue! When Microsoft was designing what would eventually become Bing, it tested a vast number of colors and it turned out that the one that users engaged with the most was indeed blue. More specifically, it was a shade of blue quite similar to the one used by Google. Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you... GoDaddy Coupon for $1 Domain Names
If you’ve been planning on registering any domain names, now it the time to do it because GoDaddy is running a special for just $1 per domain! You simply have to enter the coupon code “ACES1″ at checkout.
Easter Marketing Ideas
Easter is quickly becoming more popular than ever and Americans are lining up to shell out a small fortune on colorful eggs, woven baskets, and enough pink and yellow marshmallow peeps to bring on a sugar induced coma. If you’re prepared, you can enjoy goodies that even the Easter Bunny can’t bring—and that’s new customers for your business. Easter, like Halloween and Thanksgiving, gives you the opportunity to tie your marketing to a holiday theme that is enjoyed by almost everyone, and you won’t even have to hunt for ideas! Here are a few… Hold an Easter egg hunt If you run a retail business, you could hold an Easter egg hunt on your property. A few dozen plastic Easter eggs will cost less than $20, and you can stuff them full of a variety... Creative Ads That Make One Hell of a First Impression!
Do you find yourself ignoring most ads these days? It’s because like most of us, you’re bombarded with advertising almost everywhere you go, so you subconsciously block most of it out…unless it’s massively creative and makes one hell of a first impression! Advertising that works can no longer rely on a trusted brand name and informative copy. Today you have to grab peoples’ attention like a starving purse snatcher, and then once you have it, get them thinking and hopefully, talking about your company. Here’s a collection of ads that do exactly that! 3 Steps to More Sales By Split Testing
Take a look at the stats on that last email campaign you sent. Go ahead, open it up. How effective is your subject line? Interesting enough to open? What about your call to action? So intriguing that readers just can’t help but click it? Good! But open and click rates only measure interest. They’re not your end goal. Your end goal is to make sales. It’s the revenue from customer purchases that keeps you in business. So an email campaign’s true worth should be measured by the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little up-front work, you can do this right in your AWeber account. Step 1: Set Up Sales Tracking First, you’ll need to make sure... What Did You Do to Earn an Extra Dollar Today?
Speaking from personal experience, it’s easy for an entrepreneur to get bogged down in the day to day details of running a company. It’s easy to get tied up with paperwork, developing your next great product, improving your website or any number of other countless things that you have to do to keep your company running smoothly and effectively. While all of these tasks are clearly important, they unfortunately distract us from the one thing that is absolutely necessary for a company to be successful – sales – because without sufficient income, your company will whither away to nothing. So what are you doing to sell more today? What will it mean to your income if you sell one extra product or service today? What will it mean to your income if you continue to... Are you ready
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