Lately, everyone has been talking about the poor quality of Google’s search results; for example, here, here and here. Some have placed the blame squarely on the shoulders of Google while others blame online entrepreneurs trying to drive traffic to their websites. In reality, the blame falls somewhere in the middle. On Thursday, Google announced a major change to its search algorithm in an attempt to solve the problem and weed-out low quality websites filled with useless or copied content, know in the SEO industry as content farms. From the Official Google Blog: Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted... 
Marketing Tips
How Will Google’s Farmer Update Affect Your Website?
Lately, everyone has been talking about the poor quality of Google’s search results; for example, here, here and here. Some have placed the blame squarely on the shoulders of Google while others blame online entrepreneurs trying to drive traffic to their websites. In reality, the blame falls somewhere in the middle. On Thursday, Google announced a major change to its search algorithm in an attempt to solve the problem and weed-out low quality websites filled with useless or copied content, know in the SEO industry as content farms. From the Official Google Blog: Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted... Is Your Company Newsworthy?
We know that publicity in the form of television, newspaper, radio or internet coverage has the potential to be more powerful and effective than any form of advertising. We also know that it’s usually fairly difficult for a small company to generate the kind of interest needed to earn this type of publicity. The job of any media outlet is to provide useful information to their consumers, and the reality of the situation is that most small companies haven’t put in the time and effort to be truly newsworthy. Often, with just a little more effort than your competitors, you can turn your company into something that media outlets want to cover. You simply have to innovate in some useful way. For some, that may mean developing a way to offer significant price reductions (while... Wildfire Marketing Group named as finalist in BizTech Innovation Awards
An independent panel of judges has chosen 41 finalists for the inaugural BizTech Innovation Awards hosted by the Tampa Bay Business Journal and the Tampa Bay Technology Forum. Finalists have been divided into five categories, and Wildfire Marketing Group has been selected as one of the finalists in the “Best website for generating business and leads” category. Winners will be named at the BizTech Innovation Summit on March 17 at the Tampa Convention Center. Wildfire Marketing Group’s Creative Director, Jeremy L. Knauff says “We’re grateful to have been selected as a finalist and are excited to be a part of this event. I feel it will help us generate exposure to the local business community, which will give us the opportunity to help even more of our fellow business owners grow their own companies.” Wildfire Marketing Group Consumer Survey Specialist Scam?
The amount of work people put into trying to rip off others blows my mind doesn’t really surprise me anymore. Especially since the same amount of work put into a real business model would produce far more money with far less headaches and no risk of going to jail. Sadly, some people will never learn. The latest scam that’s been brought to my attention is someone masquerading as Wildfire Marketing Group via email with offers of a work from home Consumer Survey Specialist job. These people are not in any way affiliated with us, the job does not exist and we do not provide consumer services evaluations. It appears that they are trying to pull a variation of the Western Union scam along with identity theft as you can see in the email at the... Can You Be Sued for Your Advertising?
We’ve all heard the term “false advertising” but what does it really mean? Most every company says their product or service is the best, or the greatest value. Clearly they can’t all be right, after all, that statement is largely based on opinion. But what about advertising claims that can be proved or disproved by cold, hard facts? For example, if your company manufactures wall murals that you claim will last for 10 years, they better or you could be in for trouble. Do your products sport the popular “Made in the USA” tag? If they aren’t actually manufactured in the USA, you’re opening yourself up to a potential lawsuit. Seemingly little details matter. Whether a particular food is kosher would be especially important to a practicing Jew. The region that a wine comes from... Crappiest Small Business Sign Ever!
Imagine looking out your window and seeing the word “CRAP” in bright red letters blazing through the night sky! That’s exactly what the residents of a small town in Idaho see every night, and the guy who put it up just may be a marketing genius. He picked up the sign from a company that went out of business, rearranged the letters, and has had people as well as the media talking about his company ever since.
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