We all want to get the most from our marketing materials. After all, we’re investing money in them to produce results. For smaller businesses operating on smaller budgets, a relatively easy solution is to ensure that all of your marketing materials have the same general appearance, which will multiply the overall effectiveness of your marketing campaign. When your consumers see several different marketing pieces that are each significantly different, you won’t generate the same impact as if your consumers see several different marketing pieces that have a similar appearance.
Think about the little green gecko that is in all of Geico Direct’s television commercials ? you also see him in their newspaper advertising and direct mail marketing, not to mention on their web site. By tying all of their marketing together, they are creating a more powerful and consistent image. You can do the same thing on a smaller scale with your business by having all of your marketing materials designed with a similar appearance. This includes all printed materials such as business cards, post cards, brochures and?signs along with your advertising in newspapers or magazines. By making the investment to do this, you will generate more revenue from your current marketing budget.
