Do you find yourself ignoring most ads these days? It’s because like most of us, you’re bombarded with advertising almost everywhere you go, so you subconsciously block most of it out…unless it’s massively creative and makes one hell of a first impression! Advertising that works can no longer rely on a trusted brand name and informative copy. Today you have to grab peoples’ attention like a starving purse snatcher, and then once you have it, get them thinking and hopefully, talking about your company. Here’s a collection of ads that do exactly that! 
Archive for the ‘Advertising’ Category
Creative Ads That Make One Hell of a First Impression!
Do you find yourself ignoring most ads these days? It’s because like most of us, you’re bombarded with advertising almost everywhere you go, so you subconsciously block most of it out…unless it’s massively creative and makes one hell of a first impression! Advertising that works can no longer rely on a trusted brand name and informative copy. Today you have to grab peoples’ attention like a starving purse snatcher, and then once you have it, get them thinking and hopefully, talking about your company. Here’s a collection of ads that do exactly that! Can You Be Sued for Your Advertising?
We’ve all heard the term “false advertising” but what does it really mean? Most every company says their product or service is the best, or the greatest value. Clearly they can’t all be right, after all, that statement is largely based on opinion. But what about advertising claims that can be proved or disproved by cold, hard facts? For example, if your company manufactures wall murals that you claim will last for 10 years, they better or you could be in for trouble. Do your products sport the popular “Made in the USA” tag? If they aren’t actually manufactured in the USA, you’re opening yourself up to a potential lawsuit. Seemingly little details matter. Whether a particular food is kosher would be especially important to a practicing Jew. The region that a wine comes from... Crappiest Small Business Sign Ever!
Imagine looking out your window and seeing the word “CRAP” in bright red letters blazing through the night sky! That’s exactly what the residents of a small town in Idaho see every night, and the guy who put it up just may be a marketing genius. He picked up the sign from a company that went out of business, rearranged the letters, and has had people as well as the media talking about his company ever since.
40 Vintage Ads That Would Be Banned Today
Ahh…how our society has changed, and along with it, our advertising. We’re all in favor of creative ads here at Wildfire Marketing, especially if they ruffle a few feathers, but this collection of 40 vintage ads certainly cross that line. Most would be banned today, and would probably even get the creative director, graphic designer and copywriter fired! Click on the images below for a larger view. Are you selling the drill bit or the hole?
Take a look at your marketing. Does it tell people about your products or does it tell people how your products can solve their problems? Does it ramble endlessly on about features and specifications? If your answer is yes, it’s time to start over. In marketing, there is an old saying: People don’t want a 1/2″ drill bit, they want a 1/2″ hole. Your marketing should focus on the end result, not the product itself. If you sell life insurance, you’re really selling someone the ability to take care of their family in case they pass away. If you sell pest control services, you’re really selling someone a home that is free of the germs and damage brought by insects. What do you sell? Now, what are you really selling? What Are You Measuring?
All too often, entrepreneurs find themselves short on time, so they end up throwing a variety of marketing ideas at the wall to see what sticks. The problem is that few of them have any system in place to measure which ones are performing and which ones aren’t. Whether you are handling your own marketing, or you’ve hired a marketing firm, everything needs to be tracked so that you can quickly and accurately determine what is working and what isn’t, then adjust your approach for a better return on investment. Simply put, you can only improve what you can measure. Anything else is just a guess and you’re throwing money away. The first and most obvious step is to install analytics software on your website. This allows you to easily determine where all of your... Are you ready
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