Archive for the ‘Advertising’ Category
Crappiest Small Business Sign Ever!
Imagine looking out your window and seeing the word “CRAP” in bright red letters blazing through the night sky! That’s exactly what the residents of a small town in Idaho see every night, and the guy who put it up just may be a marketing genius. He picked up the sign from a company that went out of business, rearranged the letters, and has had people as well as the media talking about his company ever since.
Are you selling the drill bit or the hole?
Take a look at your marketing. Does it tell people about your products or does it tell people how your products can solve their problems? Does it ramble endlessly on about features and specifications? If your answer is yes, it’s time to start over. In marketing, there is an old saying: People don’t want a 1/2″ drill bit, they want a 1/2″ hole. Your marketing should focus on the end result, not the product itself. If you sell life insurance, you’re really selling someone the ability to take care of their family in case they pass away. If you sell pest control services, you’re really selling someone a home that is free of the germs and damage brought by insects. What do you sell? Now, what are you really selling? What Are You Measuring?
All too often, entrepreneurs find themselves short on time, so they end up throwing a variety of marketing ideas at the wall to see what sticks. The problem is that few of them have any system in place to measure which ones are performing and which ones aren’t. Whether you are handling your own marketing, or you’ve hired a marketing firm, everything needs to be tracked so that you can quickly and accurately determine what is working and what isn’t, then adjust your approach for a better return on investment. Simply put, you can only improve what you can measure. Anything else is just a guess and you’re throwing money away. The first and most obvious step is to install analytics software on your website. This allows you to easily determine where all of your... 4 reasons your business isn’t taking off
Business can be a fickle thing. Sometimes, what seems like a great idea fails miserably while some of the worst ideas take off and grow like wildfire. More often than not though, there are pretty obvious reasons when a business doesn’t take off or grow. Unfortunately, from the inside looking out, it can be tough to see those reasons. This certainly isn’t an end all, be all list of everything that can cause your business to stagnate, but it is an excellent starting point to get you moving forward. Your advertising sucks. It looks just like your competitors’ ads, tries to appeal to everyone and has no call to action. If you want your advertising to work, you need to differentiate your company from your competition, target a specific demographic and tell your prospects exactly what you... How much are you wasting on marketing?
Chances are that you’ve taken numerous approaches in marketing your company, but do you know which ones were successful and which ones failed. Of your successful approaches, can you quantify how well they performed? If you’re not tracking where your clients/customers are coming from then you can’t accurately tell which campaigns are performing and which ones aren’t, so you are almost certainly wasting money. The only question is how long will you continue doing so? Here are some easy ways to track the performance of your marketing: Take advantage of web analytics, such as Google analytics to see exactly where your visitors are coming from. You can tell which search or PPC keywords, links from other websites, online ads and email campaigns are driving traffic traffic to your website. Use a separate phone number for each print advertising... Why right now is the perfect time to increase your advertising
Business is slowing down in most industries. Job loss is approaching record numbers. Access to credit has all but dried up. Common sense says that now is the time to tighten the purse strings and hunker down to weather the impending storm, but common sense is wrong. So why is right now the perfect time to increase your advertising? Most of your competitors are cutting back or eliminating their advertising. That means that even if you just maintain your campaigns, you’re relative exposure is going to grow, think about the impact if you increase your advertising. Let’s say that your closest competitor cuts their advertising by just 10%, and you increase yours by the same 10%. Right off the bat, you’ll have achieved a 20% increase in exposure over them. Now, when you factor in... Are you ready
for your business to
grow like wildfire?
Or Call us at 800-718-9072
Free Marketing Tips!
Sign up now to get exclusive tips,
info, sneak previews and other goodies
you don't want to miss out on.
Categories
- Advertising
- Blogging
- Branding
- Copywriting
- Customer Service
- Direct Mail Marketing
- Email Marketing
- Friday Round-Up
- Graphic Design
- Guerrilla Marketing
- Internet Marketing
- Marketing Fail
- Marketing Resources
- Marketing Strategy
- Our Clients
- Pay-Per-Click
- Pricing Strategy
- Product Development
- Reputation Management
- Sales & Networking
- Search Engine Optimization
- Social Media
- Starting a Company
- Technology
- Thought Leader Thursdays
- Viral Marketing
- Website Design
- WMG News & Press
