Archive for the ‘Advertising’ Category

Chances are that you’ve taken numerous approaches in marketing your company, but do you know which ones were successful and which ones failed. Of your successful approaches, can you quantify how well they performed? If you’re not tracking where your clients/customers are coming from then you can’t accurately tell which campaigns are performing and which ones aren’t, so you are almost certainly wasting money. The only question is how long will you continue doing so? Here are some easy ways to track the performance of your marketing: Take advantage of web analytics, such as Google analytics to see exactly where your visitors are coming from. You can tell which search or PPC keywords, links from other websites, online ads and email campaigns are driving traffic traffic to your website. Use a separate phone number for each print advertising...

Business is slowing down in most industries. Job loss is approaching record numbers. Access to credit has all but dried up. Common sense says that now is the time to tighten the purse strings and hunker down to weather the impending storm, but common sense is wrong. So why is right now the perfect time to increase your advertising? Most of your competitors are cutting back or eliminating their advertising. That means that even if you just maintain your campaigns, you’re relative exposure is going to grow, think about the impact if you increase your advertising. Let’s say that your closest competitor cuts their advertising by just 10%, and you increase yours by the same 10%. Right off the bat, you’ll have achieved a 20% increase in exposure over them. Now, when you factor in...

If your business markets to specific ethnic markets and you don’t natively speak that language, chances are that like most small businesses in the same situation, you’ve found someone in your office to translate your marketing materials. While this can sometimes work out well, most often the results range from poor to dismal. While different countries may speak the same basic language, a phrase or word that means something in one area may mean something completely different in another area. One of our clients who provides professional Spanish translation services regularly post some of the funnier translation errors that they’ve found in marketing materials. You should check it out, and if your company is marketing to the Hispanic community, definitely give these guys a call. They can help make sure that your message retains the correct...