PLR (Private Label Rights) articles are a great way to add fresh, useful and search engine friendly content to your website. Whether you’re building a series of niche websites, one large site or even writing a blog, you need to keep it updated with fresh content. Researching and writing all those articles yourself can be time-consuming and tedious. An alternative is to hire a freelance writer, but that’s not as easy as it sounds because you have to find someone who can effectively write about your subject, and you have to make sure it hasn’t been copied. You need a workable and cost-effective shortcut. That’s where PLR articles come in. You can typically buy them in small batches, or join PLR membership sites for far less than it would cost to pay writers to produce them. Then, you simply edit them to... 
Archive for the ‘Copywriting’ Category
What are PLR articles?
PLR (Private Label Rights) articles are a great way to add fresh, useful and search engine friendly content to your website. Whether you’re building a series of niche websites, one large site or even writing a blog, you need to keep it updated with fresh content. Researching and writing all those articles yourself can be time-consuming and tedious. An alternative is to hire a freelance writer, but that’s not as easy as it sounds because you have to find someone who can effectively write about your subject, and you have to make sure it hasn’t been copied. You need a workable and cost-effective shortcut. That’s where PLR articles come in. You can typically buy them in small batches, or join PLR membership sites for far less than it would cost to pay writers to produce them. Then, you simply edit them to... Need help coming up with fresh content?
Anyone who has a website knows that one of the biggest challenges is coming up with fresh content. We all know how important this is, both to search engines and to visitors, but there are only so many hours in the day, and after everything else that comes with running a business, their isn’t much time left to write new content. Many people have tried outsourcing content development, which can be a great time-saver when you find a capable writer, but finding that type of writer is usually difficult at best. More often, the writers you’ll find don’t have a strong grasp of grammar, spelling or even the English language, to say the least. Fortunately, finding capable writers just got a little bit easier because Article Alley (one of the few quality article directories) recently launched an article writing... Useless copy – Are you guilty?
When you make a claim as a marketer trying to sell something, people tend to doubt you. When you contradict yourself or make meaningless statements, they immediately discount just about everything else you say no matter how true it may really be. This makes your job significantly more difficult, so why not avoid it to begin with. We’ve all seen “New and Improved” emblazoned on a variety of products from breakfast cereal to personal care products to auto accessories and more, but what does it really mean? Nothing. In fact, the message it conveys is that you didn’t even take the time to think about why someone should use your product. Why? Because “new” means it has never existed before. How is it possible to improve on something that never existed before? Another classic example is... WRITING IN ALL CAPS IS STUPID!
It looks obnoxious and reduces legibility, diminishing the effectiveness of your marketing so stop doing it! If your message isn’t compelling, trying to be louder won’t make it more compelling. While we’re on the subject, the same goes for bold and italicized text. The point of either is to emphasize a point. You can’t make every other sentence bold and expect it to have any effect other than annoying your readers. What matters most in your marketing?
Does it matter that your all-natural home cleaning product eliminates 5% more germs and bacteria than your competitors’ products with out any harsh chemicals? No, parents simply want to know that it will work just as well if not better without endangering their family. Home buyers don’t care if you’ve won the Real estate agent of the year award for your city seven years in a row, what matters to them is whether you’ll be able to sell their home quickly so that they can move into the dream home they found last week in a hot market. How important is it to auto enthusiasts that your company’s spark plugs produce a spark that is 30% larger than the standard spark plug? It’s not. The fact that they make their engine more efficient and reliable...
People don’t want an asprin, they want to be free of pain
Whether your products or services are complex enough to confuse a nuclear physicist, or simple enough for a child to easily comprehend, you will need effectively crafted copy to persuade your prospects to make a buying decision. This decision, as much as we would like to claim otherwise, is not based on logic ? it?s based on emotion. Logic does play a role, but more often than not, the logic comes into play after a decision has already been made and is used to validate our decision. The most effective way to trigger powerful emotions in your prospects is to focus on the benefits, rather than the features of your offer. No one ever wanted an?aspirin, they simply wanted to get rid of their headache. Similarly, no one really wants a suit. Instead, they want...
Are you ready
for your business to
grow like wildfire?
Or Call us at 800-718-9072
Free Marketing Tips!
Sign up now to get exclusive tips,
info, sneak previews and other goodies
you don't want to miss out on.
Categories
- Advertising
- Blogging
- Branding
- Copywriting
- Customer Service
- Direct Mail Marketing
- Email Marketing
- Friday Round-Up
- Graphic Design
- Guerrilla Marketing
- Internet Marketing
- Marketing Fail
- Marketing Resources
- Marketing Strategy
- Our Clients
- Pay-Per-Click
- Pricing Strategy
- Product Development
- Reputation Management
- Sales & Networking
- Search Engine Optimization
- Social Media
- Starting a Company
- Technology
- Thought Leader Thursdays
- Viral Marketing
- Website Design
- WMG News & Press
