PLR (Private Label Rights) articles are a great way to add fresh, useful and search engine friendly content to your website.

Whether you’re building a series of niche websites, one large site or even writing a blog, you need to keep it updated with fresh content. Researching and writing all those articles yourself can be time-consuming and tedious. An alternative is to hire a freelance writer, but that’s not as easy as it sounds because you have to find someone who can effectively write about your subject, and you have to make sure it hasn’t been copied.

You need a workable and cost-effective shortcut.

That’s where PLR articles come in. You can typically buy them in small batches, or join PLR membership sites for far less than it would cost to pay writers to produce them. Then, you simply edit them to suit your needs and post them on your website. It’s critical to modify them before posting. Search engines are getting tougher on duplicate content and if you ignore this, you may see a lot of your work go down the drain.

Anyone who has a website knows that one of the biggest challenges is coming up with fresh content. We all know how important this is, both to search engines and to visitors, but there are only so many hours in the day, and after everything else that comes with running a business, their isn’t much time left to write new content. Many people have tried outsourcing content development, which can be a great time-saver when you find a capable writer, but finding that type of writer is usually difficult at best. More often, the writers you’ll find don’t have a strong grasp of grammar, spelling or even the English language, to say the least.

Fortunately, finding capable writers just got a little bit easier because Article Alley (one of the few quality article directories) recently launched an article writing service, so you can focus on what you’re best at while professional writers focus on developing fresh content for your website. Now you have one less thing to worry about.

When you make a claim as a marketer trying to sell something, people tend to doubt you. When you contradict yourself or make meaningless statements, they immediately discount just about everything else you say no matter how true it may really be. This makes your job significantly more difficult, so why not avoid it to begin with.

We’ve all seen “New and Improved” emblazoned on a variety of products from breakfast cereal to personal care products to auto accessories and more, but what does it really mean? Nothing. In fact, the message it conveys is that you didn’t even take the time to think about why someone should use your product. Why? Because “new” means it has never existed before. How is it possible to improve on something that never existed before?

 Another classic example is “Under New Management,” usually displayed on a gigantic sign outside retail establishments and restaurants. What’s the problem here? The people who are no longer patrons because they were dissatisfied with the previous management don’t pay any attention to that establishment anymore and those that were happy with the previous management most likely don’t want to see someone new running the establishment. At best, they will be indifferent, at worst, they will move on to another establishment. The statement does nothing to inspire new customers to visit.

Think not just about what you’re trying to tell your customers, but exactly why you’re trying to tell them that and what it would actually mean to them.

It looks obnoxious and reduces legibility, diminishing the effectiveness of your marketing so stop doing it! If your message isn’t compelling, trying to be louder won’t make it more compelling.

While we’re on the subject, the same goes for bold and italicized text. The point of either is to emphasize a point. You can’t make every other sentence bold and expect it to have any effect other than annoying your readers.

Does it matter that your all-natural home cleaning product eliminates 5% more germs and bacteria than your competitors’ products with out any harsh chemicals? No, parents simply want to know that it will work just as well if not better without endangering their family. Home buyers don’t care if you’ve won the Real estate agent of the year award for your city seven years in a row, what matters to them is whether you’ll be able to sell their home quickly so that they can move into the dream home they found last week in a hot market. How important is it to auto enthusiasts that your company’s spark plugs produce a spark that is 30% larger than the standard spark plug? It’s not. The fact that they make their engine more efficient and reliable is important to them though.

You should still provide the features of your product or service for those prospects that are looking for that sort of information, but the benefits that they will enjoy by using your products or services are what will motivate them. Focus on that and your marketing will become significantly more effective.

So, I ask again, what matters most in YOUR marketing?