Is that a lump in your mail or are you just happy to see me?

Posted by Wildfire Marketing Group | August 15th, 2008

Lately, there has been a lot of buzz about dimensional mail, also know as lumpy mail. Why is that? Advertising has been becoming increasingly less effective because of fragmentation. Consumers are busier than ever and spend less time focused on any single medium for a great length of time, so reaching them with a consistent message is more difficult and more expensive.

Direct mail was once one of the most powerful advertising mediums, beating out even television in terms of return on investment, but dimensional mail has taken the lead as one of the most effective forms of advertising today. This is because it is still reaching them in the same manner as direct mail, and while it maintains a higher cost per piece to send, it also generates a significantly higher response rate due to its memorable nature. Unlike postcards or…

Who you are speaks so loudly I can’t hear what you say!

Posted by Wildfire Marketing Group | January 15th, 2008

We communicate through a variety of mediums today, each time, painting a picture of who we are. Sometimes it’s accurate, sometimes it’s not. If you’re going to take the time to communicate with someone, regardless of whether they are an employer, employee, client, prospect or any other type of contact, be sure to take the time to communicate effectively and professionally. I can’t tell you how many times each day I see an email with no regard for spelling, grammar or punctuation, and each time, my reaction is the same. If someone isn’t willing to put in the effort to compose a proper email, what on earth would make me think that they would put any more effort into anything else? Nothing, so I move on.

What does your communication say about you?

USPS rates and sizes

Posted by Wildfire Marketing Group | August 21st, 2007

If you do any direct mail marketing, especially dimensional mail, be sure to download this handy PDF of the USPS rates and sizes.

The sum of it’s parts…

Posted by Wildfire Marketing Group | August 21st, 2007

Does your marketing strategy consist of a little newspaper advertising here, some direct mail there and maybe email marketing from time to time? If so, it’s pretty similar to that of many other small businesses. That’s not a good thing because it’s inconsistent and your marketing channels are not working together.

Marketing is a collective activity in that when multiple channels are used together, the results are almost always far greater than the sum of the channels. Direct mail, radio and television can support internet marketing to bring you results that you could never achieve with the same budget used in any one of those mediums. This is because after the creative aspect of any marketing campaign, the effectiveness is due largely to repetition and consistency. When your prospect is on their way to work and they hear your ad,…

Proposed 7.6% postal rate hike

Posted by Wildfire Marketing Group | March 25th, 2007

Businesses that utilize direct mail marketing to promote their business will be in for a shock soon due to a proposed rate increase. The average increase is expected to be 7.6% but could be as high as 40% for some mailers, which will certainly affect businesses of all sizes.

We recently posted about the impact that email has made on direct mail and mentioned that direct mail was still a powerful tool in your marketing tool box, however that may be changing. As direct mail continues to increase in cost, many businesses will mail to smaller and more selective lists to maintain a cost-effective ROI. Ultimately, direct mail will stay around for a long time, but like other traditional mediums, it’s use will evolve to meet the needs of marketers.