Direct Mail Marketing | Marketing Tips

Archive for the ‘Direct Mail Marketing’ Category

Getting more from your postcard campaign

You’ve finally got your web site up and running and you’ve been handing out business cards to anyone who will listen to you. Now you’re ready to move up to the next level and one of the most cost effective ways to do that is with postcards. Unlike other printed media like a brochure or sales letter, postcards let you put your message right in front of your prospect with nothing to open or read through. Even though you are starting off with a natural advantage, you can get even more out of your next campaign by ensuring that you use a clear and powerful call to action. Instead of trying to tell your prospects everything about your company, focus on one message that they will remember. You will see far more results that way.

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Postcards – the unsung heroes of marketing

With all the industry buzz-words flying around lately, the simple little postcard seems to have been pushed to the back burner. After all, how could it be expected to compete with the kings of cool, like guerrilla marketing or podcasting? As business owners, we’re not really interested in looking cool though. We are interested in making a reasonable profit, and when it comes to direct marketing, there really isn’t much that can beat a solid postcard campaign. When compared to other forms of direct mail, postcards have a far higher response rate because there is nothing to open or sort through. Your message is right there in your prospects hands. The cost can also be significantly lower than other forms of direct mail. So how do we get the most from a postcard mailing? Start...

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Using postcards to make an impact

As business owners we’re always looking for the silver bullet to add to our marketing campaign. There are tools in a variety of price ranges and complexities to market your business but one tool that often generates a tremendous response and can bypass many of the “filters” that reduce the effectiveness of other marketing methods is postcards . Postcards have the ability to get your message across quickly and easily since they don’t have to be opened like other forms of direct mail and they’re a very inexpensive way to reach a large number of people quickly – often for about half of the postage required for a standard letter.

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