Take a look at the stats on that last email campaign you sent. Go ahead, open it up. How effective is your subject line? Interesting enough to open? What about your call to action? So intriguing that readers just can’t help but click it? Good! But open and click rates only measure interest. They’re not your end goal. Your end goal is to make sales. It’s the revenue from customer purchases that keeps you in business. So an email campaign’s true worth should be measured by the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little up-front work, you can do this right in your AWeber account. Step 1: Set Up Sales Tracking First, you’ll need to make sure... 
Archive for the ‘Email Marketing’ Category
3 Steps to More Sales By Split Testing
Take a look at the stats on that last email campaign you sent. Go ahead, open it up. How effective is your subject line? Interesting enough to open? What about your call to action? So intriguing that readers just can’t help but click it? Good! But open and click rates only measure interest. They’re not your end goal. Your end goal is to make sales. It’s the revenue from customer purchases that keeps you in business. So an email campaign’s true worth should be measured by the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little up-front work, you can do this right in your AWeber account. Step 1: Set Up Sales Tracking First, you’ll need to make sure... How to Get Better Email Open Rates
Email marketing can be quite a tricky beast. Sometimes you think you have all the answers. Other times, you may think you don’t even know where to start. In reality, a little bit of both is probably true. Do you think you know the best day and time to send your email newsletter? Do you ever wonder if other email marketers are sending their mail at the same time you do? Do you think your open rate is either way too low or unbelievably high? Real-world statistics might surprised you. Aweber recently released data compiled from all of their users that may help you answer these questions, and get more out of your email marketing efforts. What Open Rates Should You Expect? One of the first data points you probably look at is your open... AWeber vs. Constant Contact, and why we switched
We have recently switched over to AWeber after using Constant Contact for several years – a decision we didn’t take lightly. In the not so distant past, Constant Contact was the only real solution for sending bulk email. Unfortunately, they took this position for granted. They refused to improve their software and began providing progressively worse customer service. Along the way several competitors sprung up, offering the features Constant Contact was missing while providing far better customer service, all at about the same price. AWeber happens to be one of those companies. The biggest complaint we had with Constant Contact was their customer service . On three separate occasions, they were unable to process our payment due to outdated billing information. Rather than notify us, they chose to immediately suspended our account. You would think... Email marketing is on the rise again
You may have noticed that it’s getting more difficult to empty your inbox lately and that’s because in an effort to drum up business in these tough times, many companies are becoming more active with their email marketing campaigns. On one hand, this is a sign of just how powerful and cost-effective email marketing is. On the other hand, the increase makes it makes it more difficult to get your message heard over your competitors. So how can you ensure that you get the most from your email marketing? You need to continually work at building your targeted opt-in list. The more qualified prospects you can reach, the better. Don’t be shy about asking people to sign up, and be sure to make it easy for them to do so. Send your newsletter frequently enough for... The sum of it’s parts…
Does your marketing strategy consist of a little newspaper advertising here, some direct mail there and maybe email marketing from time to time? If so, it’s pretty similar to that of many other small businesses. That’s not a good thing because it’s inconsistent and your marketing channels are not working together. Marketing is a collective activity in that when multiple channels are used together, the results are almost always far greater than the sum of the channels. Direct mail, radio and television can support internet marketing to bring you results that you could never achieve with the same budget used in any one of those mediums. This is because after the creative aspect of any marketing campaign, the effectiveness is due largely to repetition and consistency. When your prospect is on their way to work... Don’t overlook your subject line
A large portion of our communications are conducted via email these days, however, most of us are not making it as effective as it can be. You might be surprised how many people include weak subject lines, or don’t even include a subject line at all. You may save a little time by using a generic subject line or even omitting your subject line completely, but think about this ? other people are just as busy as you, so if your subject line isn’t compelling, they will likely glaze over your email and focus their energies on the ones that they can tell are important. On the other hand, avoid using the feature in Outlook that lets you tag your emails as important. Most people don’t pay much attention to that, and it only works...
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