Archive for the ‘Email Marketing’ Category

Email marketing is a tool that can, and really should be utilized by businesses of all sizes, regardless of the industry. For new or small businesses with little resources, email marketing is a powerful way to consistently reach your prospects in an inexpensive manner. For established businesses and businesses with larger marketing budgets, email marketing is a great way to provide more traction to your other marketing channels. If you are already developing content on a regular basis for your print newsletters or blog, then much of the work for your email campaign is already done. The first step in launching an email marketing campaign is to determine if you’ll handle it in-house our outsource it. If you’ll be handling it in-house, you’ll need to choose your platform for delivery. If you’re not the technical...

TRUSTe today announced the first independent certification program that reassures consumers that they won’t be subjected to spam when they submit their email address online. The program allows certified e-mail senders to display a verifiable seal confirming that their e-mail practices conform to strict privacy and fair practices. Spam, commonly acknowledged as consumers’ top online privacy-related concern, adversely affects companies by limiting the effectiveness of legitimate, requested e-mail communication and inhibiting consumers’ willingness to participate in e-commerce. Through this program, TRUSTe affirms, with a seal stating ?We Don’t Spam,? that the e-mail reputation and practices of the company have been thoroughly reviewed and have met strict standards that eliminate the threat of unwanted email from the seal holder. The seal is to be placed on the website where the seal holder collects e-mail addresses and...