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	<title> &#187; Friday Round-Up</title>
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		<title>Friday Round-Up</title>
		<link>http://www.wildfiremarketinggroup.com/friday-round-up/</link>
		<comments>http://www.wildfiremarketinggroup.com/friday-round-up/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 15:26:33 +0000</pubDate>
		<dc:creator>Jeremy L. Knauff</dc:creator>
				<category><![CDATA[Friday Round-Up]]></category>
		<category><![CDATA[Ethan Waldman]]></category>
		<category><![CDATA[Everett Sizemore]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[James Breckenridge]]></category>
		<category><![CDATA[Jquery]]></category>
		<category><![CDATA[Kim Kardashian]]></category>
		<category><![CDATA[Pat Flynn]]></category>
		<category><![CDATA[Problogger]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://www.wildfiremarketinggroup.com/?p=4232</guid>
		<description><![CDATA[It&#8217;s been an exciting week packed full of juicy information! Everything ranging from scary to brilliant, and even &#8220;What the hell were they thinking?&#8221; So without further ado &#8211; here we go: Remove ANY website from Google James Breckenridge found a gaping security hole in Google&#8217;s Webmaster Tools so wide, even Evil Knievel wouldn&#8217;t dare [...]]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s been an exciting week packed full of juicy information! Everything ranging from scary to brilliant, and even &#8220;What the hell were they thinking?&#8221;</p>
<p>So without further ado &#8211; here we go:</p>
<h3>Remove ANY website from Google</h3>
<p>James Breckenridge found a gaping security hole in Google&#8217;s Webmaster Tools so wide, even Evil Knievel wouldn&#8217;t dare try to jump over it. <a href="http://www.jamesbreckenridge.co.uk/remove-any-site-from-google-even-if-you-dont-control-it.html">This bug allows ANYONE to instantly remove ANY website from Google&#8217;s index</a> by simply passing a modified URL to Google while logged into your Webmaster Tools account. Depending on certain technical factors, this technique could remove a website from Google for a few days, or forever, but the good news is that it&#8217;s already been fixed.</p>
<h3>The Truth About Scarcity Online</h3>
<p>Pat Flynn shows visitors what direct-response television marketers have known for decades &#8211; <a href="http://www.smartpassiveincome.com/the-truth-about-scarcity-online/">scarcity sells</a>! He does a great job of outlining the human psychology behind why it helps marketers sell more, and gives you a few case studies showing the tactics and results.</p>
<h3>Repositioning SEO Copy with Jquery Sliders</h3>
<p>Everett Sizemore offers some great advice on <a href="http://www.wolf-howl.com/seo/repositioning-seo-copy-jquery-sliders/">how to use Jquery sliders to get more &#8220;bang for the buck&#8221; from SEO</a> without sacrificing design aesthetics. His tips are especially useful for ecommerce websites, and he even shows a couple of real-world examples.</p>
<h3>Building and Growing Your Email List</h3>
<p>Ethan Waldman tackles a problem all marketers face at some point &#8211; <a href="http://www.problogger.net/archives/2011/07/22/10-things-you-can-do-right-now-to-grow-your-email-list/">building a responsive email list</a>. In his article over at <a href="http://www.problogger.net/">Problogger</a> he shares everything from the fundamentals to more advanced details on building, growing and getting the most from your email list. I especially liked the fact that talked about split-testing and shared how he improved opt-ins by 18% simply by trying out different sign-up boxes.</p>
<h3>Other noteworthy articles:</h3>
<ol>
<li><a href="http://sethgodin.typepad.com/seths_blog/2011/07/day-old-news-is-fresh-enough.html">Day old news is fresh enough</a></li>
<li><a href="http://www.970wfla.com/cc-common/news/sections/newsarticle.html?feed=104668&amp;article=8862260">Kim Kardashian suing Old Navy for hiring lookalike model</a></li>
<li><a href="http://www.incomediary.com/20-websites-making-the-most-money/">20 Websites Making The Most Money</a></li>
<li><a href="http://www.growthpartner.com/blog/how-important-is-your-online-repution/">How Important is Your Online Reputation?</a></li>
</ol>
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