Archive for the ‘Graphic Design’ Category

1. You did your own graphic design You may feel empowered that you didn’t have to pay some graphic designer to design your brochures or logos, and perhaps even quite proud that you did it yourself, but did you really come out ahead? Not even close, my friend, because you probably wasted more money than you saved. If you’re wondering how that’s possible, the answer is simple; 99 times out of 100, your graphic design simply won’t produce results. There is a lot more that goes into effective design than designing something that appeals to you, and in this situation, a professional graphic designer knows what works and what doesn’t. Despite having taken an art class or two in college, you are not on the same level as someone who spends day in and day out working in...

When it comes to graphic design, what separates a non-designer from a designer? The difference is that the designers know what to put into a particular project, and a more important factor is that they know the technical reasons behind their decision. What seperates a designer from an outstanding designer? They know what to leave out of a particular project. Sometimes, knowing what to do isn’t as important as knowing what not to do.

We’ve written several times about the importance of professional graphic design and even how to choose the right graphic designer, but what we haven’t discussed very much is how the cost of design can affect the return on your investment. As business owners, people often look for any opportunity to reduce their costs. While there can quite frequently be a strong upside to this, just as frequently if not more frequently, there can also be a tremendous downside. Logo design, unlike most tangible products, is not a commodity. You may be able to find a manufacturer who will sell the same bolts you’ve been buying elsewhere for half the price. This is usually because that manufacturer has developed some specialized process to produce the bolts at a lower cost than their competitors can, or perhaps they have bought their raw materials...