When it comes to graphic design, what separates a non-designer from a designer? The difference is that the designers know what to put into a particular project, and a more important factor is that they know the technical reasons behind their decision. What seperates a designer from an outstanding designer? They know what to leave out of a particular project. Sometimes, knowing what to do isn’t as important as knowing what not to do. 
Archive for the ‘Graphic Design’ Category
Non-designer vs. designer
When it comes to graphic design, what separates a non-designer from a designer? The difference is that the designers know what to put into a particular project, and a more important factor is that they know the technical reasons behind their decision. What seperates a designer from an outstanding designer? They know what to leave out of a particular project. Sometimes, knowing what to do isn’t as important as knowing what not to do. What does a cheap logo design really cost you?
We’ve written several times about the importance of professional graphic design and even how to choose the right graphic designer, but what we haven’t discussed very much is how the cost of design can affect the return on your investment. As business owners, people often look for any opportunity to reduce their costs. While there can quite frequently be a strong upside to this, just as frequently if not more frequently, there can also be a tremendous downside. Logo design, unlike most tangible products, is not a commodity. You may be able to find a manufacturer who will sell the same bolts you’ve been buying elsewhere for half the price. This is usually because that manufacturer has developed some specialized process to produce the bolts at a lower cost than their competitors can, or perhaps they have bought their raw materials... Logos, the not so good, the bad and the ugly
A lot of things can go wrong when you design your own logo, and sometimes even when you hire a graphic design company. Here are just a few examples of logos that just didn’t get enough scrutiny before going live. What is so difficult about simple?
You rarely see anything simple these days, especially when it comes to graphic design and web site design. More often than not, it’s a matter of someone trying to out-do the other guy. Before long, you’ve got an ostentatious use of rotating 3-d menus, flashing lights, streaming video and obnoxious music, adding nothing to the visitor experience. Most people don’t start with this scenario in mind though. Quite often, they start off with a decent design but then see something that they want to add to their design, continuing to do so until the end result resembles a patchwork of various design styles and technologies that really don’t belong together. What’s the solution? If you’re not ready to hire a graphic designer and you’ll be doing your own design, start with the end in mind. Decide what... What can go wrong when you do your own graphic design?
Graphic design may seem like a pretty simple, straight forward task. Rip open the shrink-wrap sealed copy of Photoshop, install it on your computer and jump into designing your own web sites, business cards and ads. Just to be sure, once you’re done, you run your new designs by a few friends or family members, who as it turns out, just happen to love them. So now you’ve got a brand new web site and business cards that you designed all on your own, saving yourself a boatload of money by not hiring any graphic design companies to produce them, and now you’re ready for the orders to start flowing in. But they don’t. Days turn into weeks, then months and you can’t figure out what went wrong. Simple put, effective graphic design is far more... I’m baking my own cake
Let’s say I wanted a cake. I really like the big fancy cakes you see at the bakery, but I can’t justify spending all that money on one. After all, it’s just a matter of mixing up a bunch of ingredients and cooking them, how hard can that be? So I think to myself, I’ll just make my own cake, it will be just as good, cheaper, and no one will know the difference. So I get some flour, milk, eggs, sugar, water and a few other ingredients that I found in my pantry and start mixing them vigorously in a big bowl. How much of each? I don’t know. I just put in what I felt like putting in, because how important could it really be? It’s just a cake, right? Ok, so everything...
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