Doing business guerrilla warfare style

Posted by Jeremy L. Knauff | February 4th, 2009

Don’t get the wrong idea here, as appealing as it may sound, I’m not going to tell you how to booby-trap your competitor’s office. Ok, maybe I will, but what I’m really talking about here is taking the core aspects of guerrilla warfare and applying them to your business. You may be wondering why you would want to do this, and the answer is simply because it’s powerful and it works. Think back to some of the most successful guerrillas throughout history. The American militias battling Britain successfully sent the largest and most powerful military in the world scurrying back home, and then quite some time later, faced the same experience from the other side of the table against the Vietcong. Throughout the world, small units have been able to achieve stunning results against almost insurmountable forces by utilizing certain tactics, and this is what we are going…

Social networks – will they help or hurt in your marketing?

Posted by Wildfire Marketing Group | July 18th, 2007

Social networks, such as MySpace and LinkedIn started off with a small following of early adopters who used them as they were intended to be used, simply to connect with other users. As time went on many people began to use social networks in an attempt at marketing their companies. This isn’t isolated to social networks though. The same thing has happened with just about every technology you can think of. With the printing press came catalog. With the telephone came telemarketers. With the personal computer came desktop publishing. With the Internet came web sites and with email came email marketing.

When used properly and ethically, just about any form of technology can be used to increase the exposure you are able to generate for your company in a positive manner however it’s…

Using contests to gain exposure

Posted by Wildfire Marketing Group | May 9th, 2006

A relatively easy and inexpensive way to generate exposure for your business is by holding a contest. By offering people the opportunity to get something for free, you can cause even those that are not interested in your products or services to talk about your company to those that are. Your contest can take a variety of forms but in order to achieve the best results, it will need to meet four criteria.

1. Prizes must be clear and specific. If entrants don’t know what they may win then they probably won’t bother to enter your contest. More importantly, if they think they will win one thing and end up getting something completely different, chances are that it will generate negative publicity for your company. A perfect example of this was a contest held by a bay area Hooters restaurant…

Using handwriting to get their attention

Posted by Wildfire Marketing Group | May 9th, 2006

Do you remember the last time you went to the mailbox? Chances are that you shuffled past the bills, set aside the credit card and mortgage offers and perhaps glanced at a postcard or two but when you got to that handwritten envelope , you probably stopped what you were doing and opened it right there on the spot. You’re not the only person that reacts this way and you can use that to help market your company.

Handwriting adds a personal touch that can’t be achieved with any graphic design technique or font. It’s that personal touch causes response rates to increase dramatically when it’s used in direct mail. Obviously you can hand-write names and addresses on envelopes but it doesn’t have to stop there. Handwritten sales or thank you letters can have a tremendous impact and you can…

Still don’t know what guerilla marketing is?

Posted by Wildfire Marketing Group | December 2nd, 2005

We recently posted about guerilla marketing but some people still are not sure what it is or how it can work for them. Back in August CNN also reported on some guerilla marketing tactics that various companies have recently used, some successful, some…not so much. So, if after reading our post and CNN’s article you’re still a bit unsure what it is, be sure to check back in a few weeks because we are currently planning a guerilla marketing campaign for one of our clients and plan to post a case study & video.