Archive for the ‘Guerrilla Marketing’ Category

The term “guerilla marketing” has been used to describe many types of marketing, often times erroneously. In it’s simplest form, guerilla marketing is using unconventional or outrageous techniques to generate exposure for a company, product or service. It is most effective when the techniques used relate in some way to what is being marketed, for example ? a performance car parts manufacturer would probably see impressive results with a campaign utilizing a branded custom car placed at various car and race related events while a home builder would likely not see any results at all from the same campaign. Effective guerilla marketing comes from a combination of a strong understanding of traditional marketing and the application of unconventional thinking. There is a lot more to it than simply pulling an outrageous stunt. In depth research...