
As social media continues to grow, it’s taking an increasing toll on your SEO efforts. The days of bloggers happily linking to relevant or interesting content are quickly disappearing, replaced instead by a snippet of text (lately, in 140 character increments) and a shortened, nofollowed link that’s all but worthless from a search engine optimization perspective. But is it really the rise of social media, as some “so-called” SEO experts claim, that’s making it tougher to build quality links that corrolate to organic ranking, or is it something else? The truth is, it’s a bit of both. Most social media channels, such as Facebook or Twitter, use a link shortening service and/or add the nofollow attribute to external links. This negates most, if not all of the potential SEO benefits of that link. But most people are using social media poorly anyway...