Archive for the ‘Internet Marketing’ Category

Expert status, reader relationships and social bookmarking

social-bookmarkingWho wouldn’t want to be viewed as an expert in their field? It usually means more money, credibility and visibility. You can get there with the help of your readers and social bookmarking. When people find useful content they want to share it with others, and that’s what social bookmarking sites are all about. There are bookmarking sites for just about every kind of content, such as text, videos, pictures and more. The bookmarked content is then voted on by other members, and if popular, could even be featured on the front page. There is one crucial thing to remember: Very few readers will bookmark your content if you don’t first build a relationship with them. Listen to what they have to say say in surveys and/or comments, and make changes to meet their needs....

Internet marketing plan generator (beta)

internet-marketing-generatorWe’ve recently released a beta version of our Internet marketing plan generator. This powerful new tool calculates the level of competition you’re facing, and then generates a generates a tailored Internet marketing plan and budget breakdown. Best of all, it’s free! Give it a test-drive and let us know what you think. We look forward to your feedback.

How can you get a good domain?

good-domainIf you’ve visited GoDaddy to search for a new domain over the last few years, you’ve probably noticed that most of the good ones have already been taken. So what options do you have when the perfect domain just isn’t available? You could choose the .net version, as many people have, but even good .net domains are becoming more difficult to find these days. The .org version may or may not be an option, depending on your needs. There’s always .us, but like .org, that’s really not a fit for a lot of people. One option that many people never even consider is buying an existing domain. Aside from the opportunity to get the perfect domain for your needs, you may even be lucky enough to buy a domain that has been used for a live website rather than...

Link building ideas you’ve probably never thought of

link-buildingWe all know how important links are to produce organic search traffic. Unfortunately, the easiest way to acquire quality links, by purchasing them, has become too risky for many people because of Google’s stance on paid links. This doesn’t mean that you are stuck just waiting for someone to link to your content on their own. There are tons of ways to build links; a little creativity can go a long way. Here are a few ideas to get you going: There are countless worthwhile charities and non-profit organizations out there, and many of them list and link to their donors on their website. This is a great way to build quality links while contributing to society. Anytime someone receives a confirmation email from your company, such as after they make a purchase or when they sign up for your newsletter,...

Go where the people are

Do you ever feel like you’ve done everything right with your website but you can’t seem to get the traction you’re looking for? Do you wonder why you don’t have more visitors for the countless hours that you’ve put into developing original and informative content? You’re not alone. This is a challenge most people go through, but most give up before they realize their mistake. They are talking to an empty room. For years, we’ve been fed the lie that “content is king.” From a search engine’s point of view, fresh content is great, but search engines are not your customers. People are, and if you want to get them to your website, you’ll have to connect with them first. Just as giving a sales pitch in an empty room will not produce any revenue, neither will posting content to a website that...

Is social media killing your SEO campaign?

social-mediaAs social media continues to grow, it’s taking an increasing toll on your SEO efforts. The days of bloggers happily linking to relevant or interesting content are quickly disappearing, replaced instead by a snippet of text (lately, in 140 character increments) and a shortened, nofollowed link that’s all but worthless from a search engine optimization perspective. But is it really the rise of social media, as some “so-called” SEO experts claim, that’s making it tougher to build quality links that corrolate to organic ranking, or is it something else? The truth is, it’s a bit of both. Most social media channels, such as Facebook or Twitter, use a link shortening service and/or add the nofollow attribute to external links. This negates most, if not all of the potential SEO benefits of that link. But most people are using social media poorly anyway...