Archive for the ‘Internet Marketing’ Category

If you’ve visited GoDaddy to search for a new domain over the last few years, you’ve probably noticed that most of the good ones have already been taken. So what options do you have when the perfect domain just isn’t available? You could choose the .net version, as many people have, but even good .net domains are becoming more difficult to find these days. The .org version may or may not be an option, depending on your needs. There’s always .us, but like .org, that’s really not a fit for a lot of people. One option that many people never even consider is buying an existing domain. Aside from the opportunity to get the perfect domain for your needs, you may even be lucky enough to buy a domain that has been used for a live website rather than...

Do you ever feel like you’ve done everything right with your website but you can’t seem to get the traction you’re looking for? Do you wonder why you don’t have more visitors for the countless hours that you’ve put into developing original and informative content? You’re not alone. This is a challenge most people go through, but most give up before they realize their mistake. They are talking to an empty room. For years, we’ve been fed the lie that “content is king.” From a search engine’s point of view, fresh content is great, but search engines are not your customers. People are, and if you want to get them to your website, you’ll have to connect with them first. Just as giving a sales pitch in an empty room will not produce any revenue, neither will posting content to a website that...

U.S. bloggers must now disclose if they have been paid to review a product or service, or be fined by the Federal Trade Commission. On October 5th, the regulatory agency announced that for the first time since 1980, it has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The FTC’s press release states: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review...

WordPress is one of the most popular blogging platforms, but it does have one weakness when it comes to RSS; there are multiple URLs where your feed can be accessed. This means if you’re tracking your subscribers through a service like FeedBurner, you’ll most likely have an inaccurate subscriber count. You want this number to be accurate, both for your own information, and to help encourage others to subscribe. The easiest way to do this is install the FeedBurner FeedSmith plugin, which redirects all your feed sources to your main FeedBurner URL. The results can be pretty dramatic for less than 3 minutes of work – often doubling your subscriber count.