Archive for the ‘Marketing Resources’ Category

Everyone knows exposure in magazines can build an enormous amount of credibility. Right now, Fast Company Magazine, one of the most popular magazines about start-ups, is preparing a feature on influential people and they are going to publish a photo in the magazine (the November issue) of everyone who registers. So get over there and register (it doesn’t cost anything and just takes about 5 seconds) and then you will always be able to say you were listed as one of Fast Company’s most influential people of 2010! Here’s my link, which allows you to register: http://fcinf.com/v/alnc/welcome By the way, feel free to share this with friends, co-workers, family, even your cat if you like. Let’s help as many people as possible take advantage of this opportunity.

SEO Book When it comes to SEO, Aaron Wall is pretty much at the top of the food chain and he proves it repeatedly at SEO Book. It’s quite a refreshing read that gets right to the point with tested and proven facts instead of the fluff and theory that you hear from most “so called” SEO experts. Digging into WordPress If you use WordPress as a blog or a content management system, then you need to read Digging into WordPress, a collaborative project by Chris Coyier and Jeff Starr, loaded with great tips on getting the most out of your WordPress powered website. The Launch Coach Dave Navarro is a rapidly-rising star and a proven expert at getting more people to buy what you’re selling, and on his blog, The Launch Coach, he shares tons of great information...

It’s the time of year when we start looking for Christmas (or Hanukkah) gifts for family, friends and associates. While I can’t help you choose something for everyone, I can help you by making some suggestions for the business owners in your life. Being the knowledge hungry creatures that we are, books written by people that have already achieved what we’re trying to achieve are always a good choice, so below are some recommendations: School’s Out: A Real World Guide to Marketing Your Business from A to Z The Tipping Point: How Little Things Can Make a Big Difference Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Rich Dad, Poor Dad: What the Rich Teach Their...

When you look at ultra-successful people, you’ll see a few common traits. One of these traits is that they are always marketing themselves and their companies, and you should be doing the same thing. This doesn’t mean you have to work 24-7 but it does mean that you should always be ready to effectively promote your company. At the most basic level this mean looking presentable where ever you go, always having a stack of business cards handy and being incredibly passionate about what you do. To take it to the next level though, you can do a number of fairly simple things. For example, have your vehicle wrapped so that it acts as a mobile billboard where ever you go. You could also get involved in charity or volunteer work, both to give back...

If you’ve been thinking about starting a business but haven’t quite worked up the nerve to take the plunge yet, quit sitting on your hands and just do it! Invest a little time to watch The Big Idea on CNBC and you’ll see what kind of success so many other people have had by doing just that. The show is full of the kind of information you need to start and run your own company along with a healthy does of inspiration.