Do you or your sales team struggle to get the number of new customers your company needs? Do you feel like your facing an army of competitors who always manage to beat your prices? Does it seem like your prospects always want you to give them the world but aren’t willing to pay a fair price? Do you think that if you dropped your prices just a little, all of those problems would go away and new business would start rolling in? The good news is that you’re not alone. Lots of smart entrepreneurs have thought the same thing. The bad news is that they (and you) are dead wrong. Today you’re going to learn that your prices are causing unimaginable damage to your business. More importantly, your going to learn why (it’s not the... 
Archive for the ‘Marketing Strategy’ Category
How Are Your Prices Killing Your Business?
Do you or your sales team struggle to get the number of new customers your company needs? Do you feel like your facing an army of competitors who always manage to beat your prices? Does it seem like your prospects always want you to give them the world but aren’t willing to pay a fair price? Do you think that if you dropped your prices just a little, all of those problems would go away and new business would start rolling in? The good news is that you’re not alone. Lots of smart entrepreneurs have thought the same thing. The bad news is that they (and you) are dead wrong. Today you’re going to learn that your prices are causing unimaginable damage to your business. More importantly, your going to learn why (it’s not the... Christmas Marketing Ideas
We’ve all presumably survived Thanksgiving and are now marching bravely forward like Rudolph into the blustery winter winds of Christmas. And for any small business owner, what Christmas would be complete without a mad dash for some last minute profits before the height of the festivities? You’re probably wondering “Is it even worthwhile to ramp up my marketing during the Christmas Season with so many people focused on holiday parties, shopping and travel?” The answer is “Absolutely!” A well though-out out marketing plan can transform your December from a slow and possibly dismal month into one that breaks old records and sets you up for a rocking new year. Here are a few ideas to get you going… Don’t be Afraid to Say Merry Christmas In today’s politically correct world, everyone is afraid of offending... Easter Marketing Ideas
Easter is quickly becoming more popular than ever and Americans are lining up to shell out a small fortune on colorful eggs, woven baskets, and enough pink and yellow marshmallow peeps to bring on a sugar induced coma. If you’re prepared, you can enjoy goodies that even the Easter Bunny can’t bring—and that’s new customers for your business. Easter, like Halloween and Thanksgiving, gives you the opportunity to tie your marketing to a holiday theme that is enjoyed by almost everyone, and you won’t even have to hunt for ideas! Here are a few… Hold an Easter egg hunt If you run a retail business, you could hold an Easter egg hunt on your property. A few dozen plastic Easter eggs will cost less than $20, and you can stuff them full of a variety... Is Your Company Newsworthy?
We know that publicity in the form of television, newspaper, radio or internet coverage has the potential to be more powerful and effective than any form of advertising. We also know that it’s usually fairly difficult for a small company to generate the kind of interest needed to earn this type of publicity. The job of any media outlet is to provide useful information to their consumers, and the reality of the situation is that most small companies haven’t put in the time and effort to be truly newsworthy. Often, with just a little more effort than your competitors, you can turn your company into something that media outlets want to cover. You simply have to innovate in some useful way. For some, that may mean developing a way to offer significant price reductions (while... Are You an Innovator or an Ostrich?
Very few people are willing to accept that the day will come when their industry has completely transformed into something they wouldn’t even recognize if they saw it today. Most simply bury their head in the sand until long after it’s too late to change course. It’s easy to do what’s expected, to keep doing what your industry has always done. Especially when you’re still making money. It’s a lot harder to look for, accept and plan for a future that completely changes your industry. Can you? Are you an innovator who can objectively look into the future of your industry and adjust your business model accordingly? Or are you the more like an ostrich, burying your head in the sand and hoping things just go back to the way they used to be? Ostrich:... Thanksgiving Marketing Ideas
Shortly after you’ve recovered from eating too much Halloween candy, you’ll be faced with the Thanksgiving holiday, when you’ll be expected to single-handedly prepare a feast that could feed a small village while entertaining the equivalent of, well, a small village. Some of whom you may actually enjoy the company of. It’s important to remember the point of Thanksgiving, but it’s also important to use the holiday to help grow your business. While your competitors are busy buying turkeys and making pies, you should be busy courting new prospects. After all, business is still taking place, there are just fewer pilgrims harvesting the same crops. Drive Sales with a Holiday Promotion Everyone loves a great deal, and it’s even more credible when there’s a valid reason behind it. Thanksgiving is a great time to offer... Are you ready
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