Most people, at some point, have entertained the idea of starting their own business. Since you’re reading this, you’re probably one of them. For some, it might be the latest social-media-web-2.0 software. For others, it may be something more practical, like custom wall murals. What ever your product is, I can almost guarantee that you haven’t done your homework before jumping in with both feet. Most people don’t. Oh sure, you may have refined, tweaked and polished your idea until you felt it was perfect. You probably researched potential competitors well into the wee hours of the night and toiled endlessly to develop a solid business plan. Hell, you may have even asked a few friends and business associates what they thought about it. But you missed one critical step. You didn’t find even a... 
Archive for the ‘Marketing Strategy’ Category
Your Mom is Not Your Target Market!
Most people, at some point, have entertained the idea of starting their own business. Since you’re reading this, you’re probably one of them. For some, it might be the latest social-media-web-2.0 software. For others, it may be something more practical, like custom wall murals. What ever your product is, I can almost guarantee that you haven’t done your homework before jumping in with both feet. Most people don’t. Oh sure, you may have refined, tweaked and polished your idea until you felt it was perfect. You probably researched potential competitors well into the wee hours of the night and toiled endlessly to develop a solid business plan. Hell, you may have even asked a few friends and business associates what they thought about it. But you missed one critical step. You didn’t find even a... Halloween Marketing Ideas
Another holiday season is quickly approaching, and we’ll soon be surrounded by ghosts, ghouls and goblins yelling “trick or treat,” but Halloween isn’t just for kids anymore. Americans are ready to spend an estimated $5.8 billion on the spooky festivities, and you can leverage their enthusiasm to promote your business. The connection is obvious for some companies, like Costume Discounters, but what if your company has absolutely nothing to do with Halloween? Can you still use a Halloween theme to market your business? Absolutely! You’ll just have to get creative…and maybe toss in a bit of eye of newt and toe of frog for good measure. Host a Halloween party Invite your staff, vendors, clients, and of course, prospects to enjoy traditional Halloween activities like bobbing for apples, pumpkin carving and maybe even a costume... Advice for the Average Entrepreneur
I’ve started a few companies over the years. Some have been successful and one was a miserable failure, but what I gained from each one was experience and wisdom that I could never have found in any book. As a result, a question I get asked a lot is “Do you have any advice for the average entrepreneur?” And my answer is an emphatic “Yes, don’t be average!” The failure that I mentioned earlier was a publishing company I started when I was much younger. One of my biggest mistakes was neglecting to differentiate my brand new publishing company from my competitors, so there was really no incentive for my potential clients to end their existing relationships to work with my company. It didn’t take long for it to fold. I lost a lot of... How to Make More Money with Fewer Customers
I know. It sounds counter-intuitive, doesn’t it? After all, the mindset of most people is that when we want to make more money, we need to find more customers. This almost always leads to more sales calls, broader and more expensive marketing efforts, and of course, lots of extra work and frustration. Sometimes it pays off. Usually it doesn’t. Is finding more customers really the answer to making more money? For most businesses, the answer is usually a big, loud and booming no. More customers means more work, more headaches, more staff and of course, more overhead. Sure, you may generate more revenue than before, but do you really want those new customers if, after the additional expenses, you’re still bringing home the same amount of money? The only thing you’re really gaining in that... 4 things you need to know before you redesign your website
Far too often, a website redesign starts off focused on appearance instead of measurable goals. If appearance is your first priority, you’re on the fast-track to failure, so before you jump into the fun stuff, grab a pad and a pen and spend some time figuring out the answers to these 4 questions: What are your goals? Before you change a single line of code, before you even start thinking about what your new website will look like, you need to know exactly what you want it to accomplish. Do you want your new website to present a particular image? Do you want it to generate more leads/sales or do a better job of converting the traffic you’re already getting? Figure this out and you’ll get a lot more from your new website, plus, the... Are you trading or investing your time?
Each of us faces a unique set of circumstances while working towards our own goals, but the one thing we all have in common is the number of hours we have available. Are you trading or investing those precious hours? What I mean is, are you trading your time by doing busy work such as sorting emails, calling dead leads or holding meeting, or are you investing your time into projects that will produce reliable, recurring income and free up your time? With either choice, you will probably put in about the same amount of work today, but over the next few months or years, the time that you’ve invested will multiply your free time and income dramatically while the time you’ve traded will simply be gone. Want some examples? Aaron Wall stopped selling products... Are you ready
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